Most of us will find that when we think of a particular niche, industry or topic, a specific name will come to mind. Perhaps ‘Pat Flynn’ is who you go to when you’re interested in passive income. Or maybe ‘Tim Ferriss’ is your go-to guy for productivity.
Either way, these are the names that transcend their own small group of followers to the point where they become internet celebrities. These are the most trusted authorities on the net and when we have a question relating to their niche we will often look to them to answer or at least to provide their opinion.
You’ll know that someone has reached this point for you when you start prefixing Google searches with their name or their site name.
The question is: how do you reach that point?
How can you become the go-to person in your own industry?
It’s a massive challenge but of course someone has to succeed, so it may as well be you!
Table of Contents
1. Provide Consistent Quality Information
2. Be Approachable
3. Align Yourself With Industry Influencers
#1: Provide Consistent Quality Information
The single most important thing you can do is provide consistent quality information. This means sharing insightful advice and information people can’t get anywhere else. This is one of the reasons that in-depth blog posts are so popular at the moment. While you can come across millions of generic short posts on a topic, it’s the bloggers that take the time to really dive into a subject and pick it a part that offer the most value. If you can promote your content through social media and you make sure that you are offering something that your visitors can’t get anywhere else each time, then you’ll find that they start to actively seek out your opinion.
#2: Be Approachable
Don’t be afraid to show some personality! While you want to remain professional, being down to earth can actually help you to show integrity. Think about it: would you rather get up-to-date information from a textbook or an expert can explain it well and answer your questions? Be a real person and you’ll build trust.
#3: Align Yourself With Industry Influencers
Finally, make sure you align yourself with other trusted authorities in your field. You can start by mentioning key influencers in your niche to help your readers associate your brand with that of the influencer’s. Eventually, your end goal should be to form a mutually beneficial partnership with them so you can both build your brands together.