When building an email list, it’s not all about size. It is not simply a matter of throwing every technique you can in hopes of getting the maximum number of emails. While you might be able to get more subscribers in the short-run this way, in the long-haul this will actually create more problems. Read on and we’ll look at three common mistakes that many marketers make in a bid to quickly inflate their numbers.
#1: Giving Away the Wrong Freebie
Giving away freebies as incentives is a great way to encourage more people to sign up for your email list, however, it can also create problems. In particular, if you give away something that is ‘too good,’ then you can attract subscribers who are only interested in getting free things – which makes it difficult to get them to pay for products later on. On the other hand, if you give away an ebook or report that is sub-par, then you’ll risk demonstrating to your subscribers that you don’t deal with quality. This may also make them wary of buying from you later on.
#2: Not Getting Targeted Subscribers
If you are giving away a product that isn’t in your niche, or if you are attracting subscribers from a random source, then they won’t be in your target demographic. A list of random emails is not at all useful to you because they may not be interested in what you have to say or promote. When growing your email list you need to focus on building a community of targeted subscribers. A great way to get started is creating content that serves your target market so they begin to look at you as an authority with valuable, helpful advice.
#3: Doing Everything Yourself
Many marketers want to do everything themselves as a way to save money. However, by doing everything yourself, you will not only waste valuable time but you will also risk doing a worse job than a professional would have done. Need a landing page written but can’t write? Then consider hiring a writer. Need a web design made but don’t have the eye for detail? Hire a designer. Building a team of professionals working for you is a key step that will allow you to work ON your business instead of IN your business! Avoid these three mistakes and your list will grow faster and be much more relevant as a result!