When using email marketing to promote a product, brand or service, you have the ability to reach people right in their inboxes which can have a very personal and profound impact. The statistics clearly show that this is a highly effective way to promote a product and make a lot of money. But you know what they say… With great power comes great responsibility. If you’re looking to incorporate email marketing in your business, read on! We’ll highlight industry best practices to help you understand what it takes to get more clicks and conversions for your business!
Table of Contents
1. Two is a Golden Number
2. Avoid All Caps
3. Try Re: In Your Subject Line
4. Make Unsubscribing Easy
5. Deliver Value
6. Respect Their Privacy
#1: Two Is A Golden Number
In general, it’s a good idea to send a maximum of two emails per week. This will ensure you provide value without frustrating or annoying your audience. The only exception to this rule is during a product or service launch or to build anticipation for an upcoming announcement. In these scenarios, you may be emailing more frequently. Just ensure there is a clear purpose behind your messaging – don’t just send an email to send one!
#5: Deliver Value
Whether or not your subscribers look forward to or delete your emails will likely depend on whether you provide value or not. As long as you offer value, people will have a good reason to read what you’re sending them and look forward to it. If you can consistently do this instead of just sending out promotional content, your subscribers will begin to like, trust and value your content.