Social media is an incredibly powerful marketing tool that can help you to reach a potentially unlimited number of people with the very minimum investment in terms of time, money and effort. But while social media might be incredibly powerful, it’s still only going to be as good as the strategy you have in place and if you haven’t first established yourself as a credible authority then you’ll find that everything you do falls on deaf ears. To improve your effectiveness then, you should make this one of your biggest focusses. Here are ten ways to build that credibility…
#1: Create a Blog
This is one of the simplest and easiest ways to get more followers – simply head onto your platform of choice and then go about adding as many people as you can. What you’ll find is that a large proportion of those people you add will respond in kind and immediately add you back. It can be slow going but it’s an almost guaranteed way to extend your reach and influence.
#2: Build Your Following
Unfortunately, if you have a social media account with 14 followers, you will have a hard time convincing people to put stock in what you say. Of course it shouldn’t necessarily matter but it does. People see this as an indicator of your authority – so get to work growing that number.